“One of the most important activities for entrepreneurs is to go on vacation.” – Raija Lehtinen, Owner of Punainen Lanka


It was a busy day close to Midsummer. We met Raija in her colorful button and textile accessory store – Punainen Lanka (“The Red String” in English) – at Hakaniemi market hall. Customers came every now and then during our interview. There was one lady came looking for badges. Raija and she had a long conversation like two friends after a long time no see. We thought the lady must be a regular customer. But later Raija told us this was the first time they met. We were amazed by her customer service. She treats customers in a way that makes them want to buy and keep coming back.